How To Differentiate Yourself

 In Articles, Best Practices, Business, Creativity, Entrepreneurship, Interior Design, Life Balance, Marketing

As interior designers, architects and creative entrepreneurs, our success is contingent on our own revelations experienced through constant creative expression, discovery and exploration.   It is the combination of our life experiences with this new understanding for things like the use of color, texture, lighting and space that creates our unique perspective and viewpoint.  THIS IS our gift.  THIS IS our product.  THIS IS what differentiates us.

Spend the majority of your time exploring, discovering, and uncovering your one-of-a-kind perspective.  You are a fine tuned instrument that delivers your product.  You must nurture, nourish, and cultivate your viewpoint.

This practice produces two major opportunities necessary for your business to thrive.  The first, as mentioned, develops your unique point of view for which elevates your work and solutions for your clients.  The second is that when in creative exploration, our hearts experience an indescribably joy, an ecstasy that sends signals out into the universe that calls forth those who have been waiting to receive what we were born to give.   That can be magazine editors, architects looking for a designer just like you or vice versa; social media connections and partnerships.  A kind of marketing via energetic waves.  The Carnegie Institute of Technology says; 85% of your financial success is due to your personality and ability to communicate, negotiate, and lead.  Only 15% is due to technical knowledge.

If you are involved in energy draining activities – like accounting, marketing – you are sacrificing your instrument.  Without it, your business doesn’t exist.  Don’t get sucked into believing that running your business is more important than nourishing, cultivating and developing your unique perspective.  You can hire people to run your business, not the other way around.  So if you stop doing the very thing that breathes life into your business it is the beginning of the end.

You became a creative entrepreneur for the sole purpose to express your creative perspective.  You HAD to be a creative.  REMEMBER THAT.  You didn’t say gosh I want to have a business I guess I’ll be an interior designer, or architect or writer…  No, you had a passion that HAD TO BE EXPRESSED and said now how do I monetize this passion.

There is only ONE OF YOU.  If you don’t discover your perspective and speak it then the MILLIONS of people who would have been touched by you through your work will miss what your perspective would have brought into their lives.  You leave us with a hole.

Let go of excuses for not practicing your creative muscle – not the right client, not enough clients, not the right project…..  Immerse yourself in creative exploration.  Do it in whatever way that strikes you (driving, eating, cleaning, talking, exercising, gatherings, etc.).   One of my coaching clients told me that she had gotten into this habit of “turning on and off” her creativity using it only when she had a project or paying client.  She said that she found it wasn’t as easy to access her highest brilliance and that it took her longer to reach back to high levels of creativity when she really needed it.  She spoke how her passion for design diminished too with this habit of “turning it on and off” and how her business suffered for it.    We developed a plan for her to have other people help run the “energy draining” aspects of her business and outlined the ways that she could fill herself up immersing in her unique creative exploration.

There are 24 hours in a day that you can practice creative expression.  The more you practice the better you become, the more invigorated you feel.  Return to what you came here to do because we are waiting to experience that gift unique only to you!!![/vc_column_text][/vc_column][/vc_row]

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